Our guide to the hotels, restaurants, spas, and stores gracing the East End this season.
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For the past few summers, the Hamptons have felt busier than ever. With remote work and summer Fridays, any weekend can be a long weekend if you catch the Jitney (or the Blade ‘copter) on time.
Lifelong Hamptonites agree. “Thursday is really the new Friday,” said Kim Murstein, who co-hosts Excuse My Grandma, a popular TikTok account and podcast, and spends the summer with her parents in Sagaponack and grandparents in East Hampton.
To capture the ever increasing crowds, Hamptons hotels and restaurants are remodeling, relaunching, and reintroducing themselves. That’s alongside a crop of newcomers and a solid chunk of New York City mainstays following their customers down Highway 27-A.
So, whether you're delighted or devastated that Zero Bond hasn’t been able to open in East Hampton yet, we’ve gathered options to spice up your summer rotation.
Arthur & Sons
A new outpost of the popular West Village Italian-American restaurant Arthur & Sons opened in Bridgehampton in May. It’s “for anyone wanting a full Italian-style meal but also a lively atmosphere,” said Andrew Warren, the socialite and content creator.
Casa Sereña at The Surf Lodge
The sceney Hamptons party spot needs no introduction—everyone from the Kardashians to Jimmy Buffet have been spotted at the beachside hotel-meets-concert venue. But, this year, the hotspot added a new restaurant, Casa Sereña at The Surf Lodge, serving a Mediterranean-Asian inspired menu—think mezze, seafood towers and crudos. Afterwards, catch a concert outside; this year’s lineup includes Diplo (July 4) and Duke Dumont (August 24).
Dôen
The California brand, known for breezy dresses and lacey tops often has a line outside its West Village outpost. Expect the new Sag Harbor spot to be equally popular, as Hamptonites rush to secure their beach cover ups.
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Forma
The invite-only pilates studio, with locations in LA and New York, followed its clients to Sag Harbor for the summer. Expect a tough, energizing workout that can offset a night at Surf Lodge… maybe.
Gurney's Montauk
Gurney’s is a Hamptons standby, but this summer it's exploring a high fashion collab. Dolce & Gabbana is revamping the hotel’s Beach Club and East Deck outdoor area, from the decor to the co*cktails, giving the whole place an air of the Amalfi Coast. The takeover begins July 4th weekend.
Khaite
Perhaps you’re still trying to get your hands on Khaite’s sheer ballet flats. It’s worth trying the brand’s new East Hampton store—one of just three Khaite stores worldwide—that opened in May.
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Little Charli
The West Village pizza joint Little Charli opened in the Hamptons with Roman-style pizzas and late night hours. Closing time is at 4am on Friday and Saturday nights—a rarity for East Hampton.
MadHappy
The Los Angeles-based streetwear company, popular with celebrities and teenage girls alike, opened a modern, airy popup shop in Southampton, perfect for grabbing some post-beach loungewear.
The Maidstone
LDV Hospitality, best known for Scarpetta, took over the Maidstone, a 150-year-old East Hampton mainstay, and gave it a much needed upgrade and a new restaurant, LDV at the Maidstone, run by chef Jorge Espinoza. The restaurant aims to bring “Italian Summer” to the Hamptons with trademark pastas and an aperitivo hour. We’ll meet you there for a Spritz.
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Mavericks
A new Montauk steakhouse from James Beard-nominated chef Jeremy Blutstein, Mavericks emphasizes local ingredients and an extensive wine list, with over 500 options. They also opened a beachside bar, Shark Bar, nearby for frozen co*cktails and a classic beachy menu.
Montauk Yacht Club
The Montauk Yacht Club is yet another Hamptons classic that's had some tasteful work done. The hotel is under new management: Proper Hospitality, known for spots like the Santa Monica Proper in Los Angeles. The rooms are beachy and modern, and guests can spend time at the hotel’s two pools or tennis, volleyball, or padel courts. There's also a new restaurant and bar, the seafood-forward Ocean Club Montauk.
The Rams Head Inn
Venturing up to Shelter Island, the Rams Head Inn is also under new ownership and just went through a significant remodel. The resort now has a new dock, beach dining and a beach bar, all off the property’s 900-ft private beach.
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The Reform Club
The boutique Amagansett hotel is bringing back its Meeting House restaurant, which closed in 2017. Replacing Wölffer Kitchen, the eatery's new menu includes crowd favorites like macaroni and cheese and a raw bar, as well as a prime steak dinner option. Meeting House is also the headquarters for Pop Up Bagel's summer residency, dishing out the TikTok-famous, pull apart bagels every weekend morning.
The Row
The Row and the Hamptons are a match made in fashion heaven, so it’s no surprise that the brand set up shop Out East in the former Tiina the Store space.
Ruschmeyers
The campground-style Montauk hotel starts the season with two new food and beverage offerings: Placēbö, a Puerto Rican New American fusion restaurant (pictured), and Don Jaguar’s, a speakeasy with co*cktails and small bites. The 19-room hotel also got a refresh under hospitality group El Grupo SN, best known for Somewhere Nowhere and 9 Jones in Manhattan.
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Sag Harbor Tavern
Chef Billy Durney, the owner of Red Hook Tavern and Hometown Bar-B-Que, opened up a spot in Sag Harbor, bringing his famous burger out East. It’s already a tough table to score—and if you’re a real pro, you’ll aim for one of the tufted booths.
Staud and Staud Sea
Sarah Staudinger’s namesake brand opened up not one, but two shops in East Hampton. One for the main brand, Staud, with its chic sets and beaded handbags, and the other across the street for Staud’s swimwear line, Staud Sea.
Veronica Beard
Do you really want to be the only Hamptons mom without a Veronica Beard blazer? The brand’s new store in East Hampton, filled with variations on linen and raffia, opened just before Memorial Day Weekend.
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Wayan & Ma•dé
These two NYC hotspots are combining to pop up in the Hamptons. The Indonesian eateries from Chef Cédric Vongerichten, son of the famed Chef Jean-Georges Vongerichten, are holding court in East Hampton Wednesdays through Sundays until September 2.
Annie Goldsmith
News Writer
Annie Goldsmith is the news writer for Town & Country, where she covers culture, politics, style, and the British royal family.